Everybody who reads my blog, or knows me personally, knows that I love games. And there's one video game that I've been really excited for - the new Call of Duty game, Modern Warfare 2. It's the sequel to one of my favorite games, and pretty much everything I've heard about the game so far has only served to heighten my excitement for it.
There was (or still is, I guess) some controversy surrounding decisions they made about the PC game, but I've kind of glassed over all that. I understand why it's bothering PC gamers, and I don't think they're wrong to be upset. But the fact is, the changes don't affect me, since I play on the Xbox, so I haven't bothered to get worked up about it. Especially with all the last-minute marketing moves they've been making.
That is, until I saw this one today (UPDATE: They removed the original video, but many copies still exist on Youtube. I've linked to a different one for reference):
I do hate grenade spam. Getting killed by a random grenade is very frustrating (there's no way to defend against it, after all). And for the majority of the video, I was enjoying it. Then, at the end, I realized the not-so-subtle acronym.
Fight Against Grenade Spam = FAGS. Awesome. Keep in mind this was put out by the developers (or publishers, but that doesn't really change the point) - a professional company. Not some random kid on Youtube - an actual, profit-seeking, can't hide behind the anonymity of the internet, company. And they folded gay-bashing into their marketing.
I'm really shocked by this. It was a totally unnecessary, unwarranted use of an offensive term. The fact that they "hid" it (again, not subtly) in an acronym doesn't make it any better. I'm really interested to see how this all plays out. There's a bit of a discussion going on over at Kotaku on this - some people (like me) are critical of this move. Others think we're overreacting. Either way, I imagine Infinity Ward (the developers) will have to make some kind of public comment soon.
I see this public comment going one of 3 ways (there are other ways they could do it, but they're less likely than these three, in my opinion):
1) Apologize in a standard PR manner
2) Apologize sincerely
3) Claim it was unintentional (followed, most likely, by a PR apology)
I expect to see the first. I would love to see the second. But if they decide to play the arrogance card, and go the third route, I won't be buying the game when it comes out in November. I can move past a public accepting of a dumb mistake, but I won't support a public display of bigotry.
Here's hoping they do the right thing. I'll update if something new comes up.